Made by readywhen · duplicate this page to use it.

CAMPAIGN BRIEF · [Campaign name]

Owner: [name] · Runs: [start] → [end] · Status: [planning / live / done]

Goal (one line)

[The business outcome: e.g. “40 bookings for the autumn workshops”.]

Objectives (2-3, measurable)

Audience

[Who this campaign speaks to, and what they should think, feel or do differently by the end.]

Key message

[One sentence carried by every channel. Supporting points below it.]

Channels & assets

Channel What runs there Asset needed Who makes it

Each asset that needs a designer gets its own creative brief.

Budget

[Total] · [split: media / production / other]

Timeline

[Prep milestones] → [launch] → [in-flight checkpoints] → [wrap]

KPIs & wrap-up