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THE 5-STEP SEQUENCE

Widening gaps: +2 days, +4 days, +7 days, +7 days

Email 2 · The more-info (2 days after email 1)

Subject: Re: [original subject]

Hi [name], one thing I left out: [one new proof point, resource or result relevant to them]. Worth a look if [their goal] is on your list this quarter. Open to a quick call [day] or [day]?

Email 3 · The second angle (4 days later)

Subject: [different angle: their metric, their market]

Hi [name], different thought: [reframe your offer around a second pain or outcome]. [One-line proof]. If that’s closer to what matters right now, happy to show you how in 15 minutes.

Email 4 · The bump (7 days later)

Subject: Re: [original subject]

Hi [name], floating this back up in case it got buried. Still happy to [specific offer]. If now’s wrong, tell me when’s right.

Email 5 · The feedback ask (7 days later)

Subject: wrong person?

Hi [name], I’ll take a hint, but before I go: is this not a priority, not a fit, or just not landing on the right desk? A one-word reply helps me stop guessing.

Email 6 · The breakup (7 days later)

Subject: closing the loop

Hi [name], I’ll stop here. If [pain] climbs the list later, this thread will be waiting. Wishing you a good [season/quarter].

Rules