Made by readywhen · duplicate this page to use it.
For: [freelancer / agency / designer] · From: [you] · Date: [date]
What we’re making, and the one job it has to do.
[The context the creative needs: who we are, what prompted this, what exists already (link past work and brand assets).]
[The change we want: e.g. “market-stall signage that stops footfall”, not “a nice design”.]
[Who this is for, specifically. What they care about, where they’ll see it, what they should feel.]
[The single thing the audience must take away. One sentence. Everything else is supporting.]
[3-4 adjectives + links to examples we like and why. Also: what to avoid, which saves a round of revisions on its own.]
| Output (format, size, versions) | Due |
|---|---|
| … | … |
In scope: [what’s included] · Out: [what’s not]
Budget: [amount] · Deadline: [date] · Reviews: [how many rounds, who signs off] · Files: [where assets live, where finals go]