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MARKETING PLAN · [Business] · [Year or launch]

Owner: [name] · Written: [date] · Reviewed: [quarterly]

1. Summary (write last, 3-4 lines)

Where the business is, what marketing must achieve, the bet.

2. Where we are

[The SWOT in brief. Do the SWOT first; it feeds everything below.]

3. Who we’re for

[The customer, specifically: who, what they’re trying to get done, where they look when they need you.]

4. Goals (2-3, each measurable)

• [e.g. Leads from 30/mo to 45/mo by December]

5. Positioning & message

[For WHO, we are the WHAT, that delivers WHY-US. Plus 2-3 proof points.]

6. Channels (pick few, on purpose)

7. Budget & timeline

[Total for the period, split by channel; the calendar anchors.]

8. KPIs (5 max)